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Blog

Insights on systems, strategy, and business growth for established businesses ready to scale without chaos.

Websites & Systems →Bespoke Apps & Tools →Book a Discovery Call →
Cinematic illustration of a business owner facing a glowing website surrounded by warning panels, declining analytics and visitors walking away, highlighting missed opportunities caused by a website that fails to convert.
17 Oct 2026

Your Website Is Not a Business. It Is a Brochure. And That Is Costing You.

A digital brochure is exactly what it sounds like. It is a static, information-first website that tells people what you do but gives them no compelling reason to act, no clear path to take, and no sense of what happens next. It looks like a website. It just does not work like one.

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Stressed business owner surrounded by glowing orange dashboards showing time loss, process bottlenecks, errors, delays and rising costs from inefficient manual systems.
4 Aug 2026

The Real Cost of Manual Processes (And Why Your Business Deserves Better)

Discover the hidden financial and operational costs of manual processes. Learn how to stop wasting time and start scaling your business with automation.

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A woman in her 50s looks concerned at a glowing website dashboard highlighting problems with user experience, content, navigation and systems.
13 Jul 2026

Your Website Exists. So Why Isn't It Generating Any Leads?

Having a website and having a website that works are two completely different things. I see this constantly. A business owner puts real time and money into getting something live, shares the link proudly, and then... nothing. No enquiries. No bookings. Just a site sitting there looking the part while the business quietly carries on relying on word of mouth and crossed fingers.

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Cinematic dark website strategy scene showing a man reviewing glowing orange call-to-action panels, including “See how it works,” “Book a Discovery Call,” “No commitment required” and “Takes 2 minutes,” around a digital website interface.
3 Jul 2026

Your Calls to Action Are Weaker Than You Think

A call to action is the moment your website asks someone to do something. It's the pivot point between a visitor reading and a visitor responding. Get it right and it does the work for you. Get it wrong and all that effort building the page quietly falls flat.

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Woman scrolling social media on her phone while glowing orange content strategy, audience engagement and marketing analytics panels float around her.
23 Jun 2026

Stop Talking About Yourself. Your Audience Has Already Scrolled Past.

Most business content has the same problem. It sounds like a CV nobody asked to read. "We offer...", "Our services include...", "We are proud to...". It is all about the business, the founder, the offer. And the person reading it? They clicked away thirty seconds ago.

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Cinematic image showing a woman looking at multiple screens featuring different app options
8 Jun 2026

Why Your Business Needs a Bespoke App (And Why Off-The-Shelf Falls Short)

Off-the-shelf apps are built for everyone, which means they are built perfectly for no one. They are designed around a hypothetical average business, and unless your business is textbook average, you will spend a lot of time working around the parts that do not fit. You end up bending your processes to fit the software, rather than the software fitting your processes. That is the wrong way round.

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Cinematagraphic man sat pondering why his website isn't making money
1 Jun 2026

Rip Off the Band-Aid: Why You Need a New Website Right Now

Your website is costing you money. Not in a dramatic, catastrophic way. More like a slow, invisible leak. The kind where you keep meaning to fix it but never quite get round to it. Meanwhile, potential clients land on it, get confused, and click away. And you never even know.

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Illustration showing poor conversion, revenue leakage and other reasons websites don't convert
28 May 2026

Pretty Websites Don't Pay the Bills

A website can stop you in your tracks. The colours are gorgeous, the fonts are on point, the hero image is the kind of thing that belongs on a design awards shortlist. And yet. Nobody's booking. Nobody's enquiring. The contact form is gathering digital dust. The business owner is scratching their head wondering what went wrong.

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Your Website Is Not a One-and-Done Job (And Here's Why That Myth Is Costing You)
13 May 2026

Your Website Is Not a One-and-Done Job (And Here's Why That Myth Is Costing You)

Your Website Is Not a One-and-Done Job (And Here's Why That Myth Is Costing You) glowing orange orb depicting the blog post title

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A lady looking at her computer screen surround by tiles explaining why off the shelf apps aren't always better
24 Apr 2026

Building Bespoke Apps: Why Off-the-Shelf Tools Keep Falling Short

Discover why DIY solutions for app development often fall short and the benefits of investing in bespoke apps.

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Image depicting a man looking thoughtfully at a computer screen with tiles around him showing the hidden costs of a DIY website
24 Apr 2026

The Hidden Costs of a DIY Website

Explore the hidden costs of building a DIY website and why it might not be as cost-effective as you think.

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Content Engine 52: Keeping Your Marketing Machine Running
6 Apr 2026

Content Engine 52: Keeping Your Marketing Machine Running

Discover how Content Engine 52 transforms your marketing with unique, experience-driven content. Let Content Engine 52 fuel your brand

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The Future of Websites: Emerging Trends That Will Shape Your Business
23 Feb 2026

The Future of Websites: Emerging Trends That Will Shape Your Business

Discover the latest trends shaping the future of websites, from AI design to enhanced user experiences. Stay ahead in the digital landscape!

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Content Strategies That Drive Engagement: Your Guide to Content Planning
9 Feb 2026

Content Strategies That Drive Engagement: Your Guide to Content Planning

Discover how effective Content Planning can transform your digital presence. Dive into strategies that enhance engagement with expert Content Planning.

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The Importance of User Experience Design
2 Feb 2026

The Importance of User Experience Design

Discover how user experience design enhances usability, satisfaction, and conversions for your website or product.

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Optimising Your Website for SEO: A Comprehensive Guide
19 Jan 2026

Optimising Your Website for SEO: A Comprehensive Guide

Learn key strategies to optimise your website for SEO and boost your search engine rankings. Start improving today!

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Website Platform Comparison: Choosing the Right Platform for Your Business
12 Jan 2026

Website Platform Comparison: Choosing the Right Platform for Your Business

Discover the best fit for your business with our website platform comparison. Explore WordPress and Wix to find your ideal website platform today!

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Understanding the Basics of Website Development
5 Jan 2026

Understanding the Basics of Website Development

Explore the fundamentals of website development and learn how to create a site that truly represents your brand. Dive into website development essentials now!

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Website Stress Relief: Your Guide to Kickstart the Year
2 Jan 2026

Website Stress Relief: Your Guide to Kickstart the Year

Kickstart the year by tackling website stress with our expert guide. Discover how to resolve website stress and boost your business success!

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Secrets to Effective CTAs: Transform Foot Traffic into Feet-on-Your-Site!
22 Sept 2025

Secrets to Effective CTAs: Transform Foot Traffic into Feet-on-Your-Site!

Unlock the secrets of an Effective CTA and boost your web design success. Discover how Effective CTAs can transform visitors into loyal customers!

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The Cost of a Website in 2025 (And What You’re Actually Paying For)
12 May 2025

The Cost of a Website in 2025 (And What You’re Actually Paying For)

Discover the real costs of building a website in 2025, from design to maintenance. Understand what you

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Why Every Business Needs a Professional Website to Build Trust
17 Jan 2025

Why Every Business Needs a Professional Website to Build Trust

Discover why a professional website to build trust is essential for your business. Learn how a website to build trust can enhance credibility.

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Wix vs. WordPress: Which Website Platform Is Best for Small Businesses?
17 Dec 2024

Wix vs. WordPress: Which Website Platform Is Best for Small Businesses?

Find out which website platform is best for your small business! Explore the comparison between Wix vs WordPress and make the right choice.

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Designed in a Day: How We Create Bespoke Websites That Drive Results Fast with our One-Day Web Designs
22 Nov 2024

Designed in a Day: How We Create Bespoke Websites That Drive Results Fast with our One-Day Web Designs

Discover the power of a bespoke website created in just one day! Our one-day web design service offers speed without sacrificing quality.

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The Ultimate Guide to Web Design Terms: Breaking Down Key Concepts for Your Online Success
30 Oct 2024

The Ultimate Guide to Web Design Terms: Breaking Down Key Concepts for Your Online Success

Mastering web design terms is crucial for a successful online presence. From UX and SEO to CTA and analytics, understand the key concepts for your website

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Why Consistent Content is the Key to Your Business Success
2 Oct 2024

Why Consistent Content is the Key to Your Business Success

Unlock the power of consistent content drops with "A Year of Content." Boost visibility, engage your audience, and solidify your brand

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From Ordinary to Extraordinary: The Impact of Bespoke Web Design
26 Sept 2024

From Ordinary to Extraordinary: The Impact of Bespoke Web Design

Discover the transformative power of bespoke web design for local businesses. Explore real-world success stories and the myriad benefits of custom web design.

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Mastering Wix Web Design: Essential Tips for a Successful Website
16 Jul 2024

Mastering Wix Web Design: Essential Tips for a Successful Website

Discover the secrets to mastering Wix web design for a successful website. From customisation to SEO and user experience, transform your online presence today!

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5 Key Elements of an Effective Online Presence
10 Jul 2024

5 Key Elements of an Effective Online Presence

Discover the 5 key elements for an effective online presence. Learn how a strong online presence can transform your business and attract a broader audience.

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Getting Seen on Google Maps and Google Local Searches: A Beginner
28 Jun 2024

Getting Seen on Google Maps and Google Local Searches: A Beginner

Discover how to boost your local presence by getting seen on Google Maps and Google Local searches. Learn essential strategies for small businesses.

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Unlocking the Power of "Near Me" Searches: Your Key to Local Visibility
28 Jun 2024

Unlocking the Power of "Near Me" Searches: Your Key to Local Visibility

Discover the ultimate guide to mastering "Near Me" searches and boosting your local business visibility. Optimize your online presence and stand out!

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Understanding the Difference Between Social Proof and Testimonials
30 May 2024

Understanding the Difference Between Social Proof and Testimonials

Discover how social proof and testimonials can transform your online presence. Learn the difference and leverage their power to skyrocket your business growth.

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The Ultimate Guide to Creating the Perfect Lead Magnet: Workbook vs Playbook vs Ebook?
25 Feb 2024

The Ultimate Guide to Creating the Perfect Lead Magnet: Workbook vs Playbook vs Ebook?

Choosing the right format for your lead magnet—be it a workbook, playbook, or ebook—is more than just a matter of content. It

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Solopreneurs, Small Business Owners and Coaches: Master The Power of One for Clear, Focused Success
12 Jan 2024

Solopreneurs, Small Business Owners and Coaches: Master The Power of One for Clear, Focused Success

Uncover the transformative strategy of

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Unlocking Digital Success: How Wix Powers Your SEO Journey
12 Dec 2023

Unlocking Digital Success: How Wix Powers Your SEO Journey

In today

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Clear Communication: The Key to Thriving Online
20 Nov 2023

Clear Communication: The Key to Thriving Online

Are you consistently putting effort into your online presence but not seeing the results you desire? The key might lie in clear communication. Let

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The Power of Storytelling in Business: Why Your Brand Needs a Compelling Narrative
24 Oct 2023

The Power of Storytelling in Business: Why Your Brand Needs a Compelling Narrative

Storytelling is the art of weaving words, images, and emotions into a captivating tale. In business, it

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Overcoming the Overwhelm with Web Design: Your Blueprint to Success
18 Oct 2023

Overcoming the Overwhelm with Web Design: Your Blueprint to Success

Feeling overwhelmed by the thought of tackling your web design project? You

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Unlocking the Mysteries of Brand Voice: Why It’s the Heart of Your Business
15 Oct 2023

Unlocking the Mysteries of Brand Voice: Why It’s the Heart of Your Business

Welcome to a journey where we unravel the essence of what makes a brand unforgettable: its voice. As you build or revamp your brand, understanding the concept of brand voice is crucial. Stick with us, and by the end of this post, you

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How to Own Your Online Space: A Simple Guide to Domain, Email, and Website Hosting
5 Oct 2023

How to Own Your Online Space: A Simple Guide to Domain, Email, and Website Hosting

Discover the secrets to owning your online space with this simple guide to domain, email, and website hosting. Unleash your digital potential now!

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Responsive Website Design: Wix Classic Editor vs. Wix Studio
25 Sept 2023

Responsive Website Design: Wix Classic Editor vs. Wix Studio

In the ever-evolving world of web design, choosing the right platform is crucial. We explore why responsive website are more important than ever, especially when it comes to mobile views

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Wix vs Squarespace: Which Website Builder Reigns Supreme?
20 Jul 2023

Wix vs Squarespace: Which Website Builder Reigns Supreme?

If you

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The Pros and Cons of Encouraging Reviews: Navigating the Feedback Landscape
29 Jun 2023

The Pros and Cons of Encouraging Reviews: Navigating the Feedback Landscape

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Mastering the Art of Font Selection: Elevate Your Website Design with the Perfect Typeface
23 Jun 2023

Mastering the Art of Font Selection: Elevate Your Website Design with the Perfect Typeface

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Let
13 Jun 2023

Let

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Are you feeling utterly overwhelmed at the thought of building an online business?
8 Jun 2023

Are you feeling utterly overwhelmed at the thought of building an online business?

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How to ask for the damn sale without asking for the sale!
3 Jun 2023

How to ask for the damn sale without asking for the sale!

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The Importance of Video in Website Design and SEO
3 Apr 2023

The Importance of Video in Website Design and SEO

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I want to be on page one of google!
17 Feb 2023

I want to be on page one of google!

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What to do if your website is suspended by Google
11 Feb 2023

What to do if your website is suspended by Google

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Close the deal (Why you need a website: reason 4)
9 Feb 2023

Close the deal (Why you need a website: reason 4)

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Should I stay or should I go?
26 Jan 2023

Should I stay or should I go?

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You charge how much just for one day?
18 Jan 2023

You charge how much just for one day?

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I got it wrong! and I
2 Jan 2023

I got it wrong! and I

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DEMYSTIFYING WEB DESIGN
22 Dec 2022

DEMYSTIFYING WEB DESIGN

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It
25 Nov 2022

It

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To Black Friday or Not to Black Friday?
20 Nov 2022

To Black Friday or Not to Black Friday?

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Not another feckin
17 Nov 2022

Not another feckin

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The Designed in a Day VIP Experience
9 Nov 2022

The Designed in a Day VIP Experience

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Is that me you
12 Oct 2022

Is that me you

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What is it that scares you?
6 Oct 2022

What is it that scares you?

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MASTERCLASS - Transform any template to suit your business
2 Oct 2022

MASTERCLASS - Transform any template to suit your business

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Why make life easy?
23 Sept 2022

Why make life easy?

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Getting seen and heard amongst all the noise!
8 Sept 2022

Getting seen and heard amongst all the noise!

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Digging in deep
31 Aug 2022

Digging in deep

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Words that wow
23 Aug 2022

Words that wow

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What
11 Aug 2022

What

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Show me the money!
5 Aug 2022

Show me the money!

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Just make it easy - it
5 Aug 2022

Just make it easy - it

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What
20 Apr 2022

What

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Lead magnets & freebies
18 Apr 2022

Lead magnets & freebies

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5 reasons you may not be selling anything through your e-commerce website
12 Apr 2022

5 reasons you may not be selling anything through your e-commerce website

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Perfectly imperfect
8 Apr 2022

Perfectly imperfect

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Web Design for Coaches
9 Dec 2021

Web Design for Coaches

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Website Redesign
5 Dec 2021

Website Redesign

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How to overcome web design overwhelm
25 Oct 2021

How to overcome web design overwhelm

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When social media goes down
5 Oct 2021

When social media goes down

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Should you display your prices on your website?
3 Oct 2021

Should you display your prices on your website?

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What is batching?
15 Sept 2021

What is batching?

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What are Strips in Wix and What are they Used For?
13 Sept 2021

What are Strips in Wix and What are they Used For?

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Designed in a Day Client Portal
10 Sept 2021

Designed in a Day Client Portal

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Yes really, I
8 Sept 2021

Yes really, I

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Why choosing your "hero" image is one of the most important aspects of web design
6 Sept 2021

Why choosing your "hero" image is one of the most important aspects of web design

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Why I never recommend you use Wix ADI
31 Aug 2021

Why I never recommend you use Wix ADI

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Finding your design style
27 Aug 2021

Finding your design style

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Wix or Shopify for ecommerce?
23 Aug 2021

Wix or Shopify for ecommerce?

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Wix Themes - Setting your colours & fonts
19 Aug 2021

Wix Themes - Setting your colours & fonts

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4 Tips for a fabulous Home Page
17 Aug 2021

4 Tips for a fabulous Home Page

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What can we Design in a Day?
17 Aug 2021

What can we Design in a Day?

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When it doesn
13 Aug 2021

When it doesn

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Without a clear call to action your website is pointless
5 Aug 2021

Without a clear call to action your website is pointless

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Designing your own website?  Start at the end!
3 Aug 2021

Designing your own website? Start at the end!

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You will never be ready ... so just start!
1 Aug 2021

You will never be ready ... so just start!

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How to layout your home page
1 Aug 2021

How to layout your home page

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People buy from people (no sh*t Sherlock)
1 Aug 2021

People buy from people (no sh*t Sherlock)

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Why images can make or break your website
9 Jul 2021

Why images can make or break your website

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How random is random?
9 Jul 2021

How random is random?

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Why aren

Why aren

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